How (not) to Start A Successful Small Business

5 free suggestions

Do you have a brilliant business idea that you imagine will jump from your curious mind intact, adult, and perfectly formed, with just a few short clicks of your keyboard, and a minimal investment of time and money? Guess again.

Please allow me to share my experiences with you, in the hopes that it might save even one optimistic and naive soul from certain start up disaster. I have graciously made these mistakes for you, so you don’t have too. Some of them I’ve even tried more than once, just to be certain they where incorrect and wasted the maximum amount of time and money. Before I continue, please keep the following statement in mind, as it is the actual key to not toiling away into obscurity.

“The number one reason most small businesses fail in the first year, is because they get discouraged, lose momentum, and give up before they can gain the required knowledge to proceed”


I, however, am like a cockroach. I keep trying, until the Universe feels badly enough to lead me to the right information at the right time, in the right order. Or, maybe there is a learning curve. Hmmm?

My Story: What not to do.

First, have a vague idea. One day, about three years ago, I had an inspiration to start a crystal jewelry business. I loved the geology as well as the metaphysics of it, and had often made items for friends and family. People asked where they could find my creations, and I had no answer. One day I wrote “Naked Fairy Apothecary” on the closet door. Shazzam! I often have brilliant Ideas. I typically write them in sharpie, on the wall, by my computer desk. I meditate on it, and visualize the outcome in it’s entirety. I make a lot more notes and do random research, and stick that on the wall, too. This magically makes things happen.

business idea wall
how to not start a small business

Next, tell all your friends, and even some strangers what you are doing, so you can get the most unsolicited advice possible, freely share your creative solutions, and be accosted at every electronic turn by sales pitches to assist you in your endeavor. It will also put pressure on you to produce something of value rather quickly, and keep you constantly stressed out with inquiries about how it’s coming along.

Borrow money from friends and family with no solid plan to pay it back, and no contracts. This will certainly never come back to bite you in the butt, be used as an emotional blackmail tool, or made you feel really dodgy and awkward in the future, right?

Use that money on product development, consultations, and creative endeavors. You know.. material, supplies, and heck, you have to take time off from your regular job to make all this stuff and meet with people, right? You will also need some computer help, I mean most artistically minded people aren’t also necessarily super computer tech’s, so meet some people at parties and social events, and hire them. Immediately. Pay them whatever they ask, and don’t check references. I mean, it is pretty impressive that they tell you about all the fascinating and technical things you will be requiring to function professionally. I went through three, maybe four, different web designers and freelancers until I found a few things that worked, (for me). I can’t even tell you how much time and money those lessons cost, not to mention, when it doesn’t work out, you have to re configure everything, because you’ve just given personal account access to a total stranger. Some options, I have to admit, were just not worth trying, but, I tried anyway. I hired a ‘professional’ photographer at one point, even though I am a pretty proficient shot myself. Four hundred dollars later, I realized, I was a lot better at it than I had given myself credit for. Seriously. I re hired myself. (99% of the pictures you see on any of my web sites or media, are my own work). Self doubt is a killer skill. Not as useful as misplaced arrogance, but still right up there.

Tired of doing it wrong? Alright, here’s some real suggestions.

5 creative solutions. I have found a few solutions to share, for free. Never a charge for my unsolicited advice.

  1. Just do something. Regardless of what it is that you create, a DIY webbuilder like Etsy, Wix, or YouTube can get you started, and put you and your product or service in front of people. There are several that cost next to nothing, and there is no public consequence for doing it wrong. Play with your options. If you have some money to invest, hire a reputable professional. Check references. Get a contract.
  2. Know your audience. We tend to sell and share, from the point of view of the protagonist-ourselves! Reality check, there is only one of you. What character traits might define your ideal audience? How old are they, what sex, demographic, income and education level are you marketing to? If you write childrens books, for example, you aren’t going to sell them to five year olds, you will have to have an idea of what that child’s parent will be attracted to.
  3. Write out a financial plan that makes sense, and if that is not your strong area, ask for help. Allocate the appropriate amount of funds for each area of your business. It can’t be all social media and marketing if your product or service is ill conceived, or you know…say, buying a bunch of expensive crystals, and designing the perfect packaging, and never getting your website quite right. Don’t project income you may or may not see for a long time. If ever.
  4. Keep records. all of them. Every last one. Every receipt, phone number, password, things you set up and took down five times, directions to systems and copies of designs. All of it. You will need these things for taxes, to know what to charge, who has accesses, for comparisons, and to communicate. It’s more than inconvenient to find yourself locked out of an important program or campaign because you can’t find the right login credentials, or don’t remember who is holding the keys.,
  5. Dance like nobobody is watching. The greatest artists, scientists and innovators all have one thing in common-at some point, no one knew their name. You might never be famous, rich, or even understood. It doesn’t matter. What matters is your willingness to participate in your own life. To leap over gigantic personal hurdles, like fear of failure, fear of success, fear of seeing your own face in a video, fear of being vulnerable and authentic and finding out that not everyone loves you. Fact-they don’t. They never will. But, in that magical moment, when a total stranger sees your “thing” and it makes them happier or healthier, or more thoughtful than they were five minutes previous, and even possibly pulls out their wallet, and buys your “thing”, it will make all the difference in the world. It will make every perceived failure a lesson learned. You have just added to the collective solution, you are a creator, and you are a professional. So, go make another “thing”!

simple wire office organizer

professional web services

book, DotCom

Is 5G Technology The Deathstar, or just faster internet?

In my recent travels, I stayed a few days in Hardy, Arkansas, at one of it’s finest, and oldest hotels. The Springriver Lodge. It was clean, friendly, and not at all soundproof. Since the locals were up in the common room, basically outside my door, I decided it was a great time to flop on my old soft bed and do some writing. WTF? No signal? Tap, Tap, Tap. Uh..I went to the front desk and was cheerfully informed that I would have to wait until the line was clear. The ethernet line. After my one nano second of culture shock, I had to laugh at myself. I am a huge advocate of the freedom of choice over how and when I choose to damage my physiology, and I truly did not mind. I’m an artist, not a surgeon, and there is nothing in my world that can’t wait an extra five minutes.

So what exactly is 5G?

There are two aspects to this controversial term. The first, is in reference to the generational progression from 4 to 5 gigahertz in the aspect of the overall speed and performance of our wireless systems. It’s catchy, it sounds good, and who doesn’t want their car, phone, t shirt and cell phone to observe and record their every move? (Me, for one). There are medical, scientific and aeronautical advances possible with this technology, and heck, you can download a movie faster than you can find it on Netflix.

The second part of that definition is a reference to the weapons grade pulse frequency that will be coming from meters attached to every other house, as well as every ‘smart’ device you own. Basically, anything that can be connected, will be connected. This endeavor will require literally billions of transformers. The newer systems are being constructed on top of the existing systems, which will result in pulse variances from sub hertz, in the 8-900mg range, up to the highest, between 3-300 GHz. This is generally called broadband, or broad spectrum. In addition, the major carriers will each be being broadcast at their preferred frequency.

Why is this a problem?

The pulse frequencies are not harmless, no matter how you look at it. Since the 1940’s, people have been using microwave radiation as a weapon because it can cause physiological damage. Some of this damage can be graphed and measured, some it simply cannot. This is the loophole that the FCC is holding onto fast. They have ‘adopted’ the safety standards put forth decades ago that measured the biological damage past exposure at 2 GHz. This was exposure, not saturation. The current exposures and what is being installed in neighborhoods all over the world is hundreds of times greater. The proponents argue that the aggregate exposure is only 45 minutes a day. That isn’t the point. The damage is from the constant microbursts, or pulses, which are constant.

I can, and will, attach a long list of scientific evidence. If you are interested, please do your own research. The short version of this story is that human beings, and every other life form, are a complex system of chemical, biological and electromagnetic systems that are in constant communication within their given carbon unit (you). Anything that repeatedly and constantly effects the homeostasis of that unit is going to alter it.

Just as a “for instance”, the minute amounts of iron in our brains react in a best-case healthy dance with the naturally produced hydrogen peroxide. When you alter this system (oxidative stress) with a high frequency, it depletes the balance, and turns it into hydroxyl iron, a carcinogen, which increases the presentation of Alzheimer’s, Parkinson’s, ADHD, and a host of other neurological issues. Exposure to these variable frequencies can cause many side effects. The sensory organs are prone to become over sensitive, resulting in itchy skin, rashes, ringing in the ears, tinnitus, vertigo and nausea, it can disrupt hormone functions, increase infertility rates, increase the uptake of calcium to soft tissue, where it does not belong-and that is the short list. This technology has been used for crowd control and subduing prison riots. Think about that for minute.

The argument is often that the high frequencies are safer, because they don’t actually pass through the dermas to directly heat up your organs like the old stuff used to, but what is not measurable, is the electromagnetic and bio-electric stress, which transforms the behavior of the cells and creates in turn, a physiological effect.

Independent studies have been dis allowed from the decision making process, and researchers who found conclusions not in alignment with the results that would get contracts signed, found themselves out of a job, or their work was directed away from the scientific process, as they were given specific limitations on which to draw their findings, or they found themselves sudden victims of budget cuts.

It’s a clear case of the criminal being the judge and jury. The FCC does not employ one biologist or scientist in the field of human physiology on which to base its release. The original standards were created by and for electrical engineers. In 1949, and the cell phone carriers have their hands tied, as to show some uncertainty regarding safety and ethics would mean certain financial death, and no one would mourn their loss as the survivor’s perch on the fallen.

Just for fun, you might want to consider the tariff issues, and why the administration wants to pull production of cell phone components out of certain countries. (They don’t want questionable foe making the parts that run the parts that they hope will run our society). Duh.

There are so many directions I could go with this train of thought, but I will list as many references below as I can, and if it concerns you, share the information, or start a petition in your neighborhood.

 Alternatively, we can all get flip phones, land lines, ethernet, and stick orgonite all over our houses, churches and schools. (more on that later..). We are not powerless. I don’t know about you, but I don’t think they are spending trillions of dollars so I can download a movie faster.

Note: These guidelines refer to the adoption of standards that were agreed to back in the 1940’s as a response to assessing engineering codes for safe working conditions in factories and submarines, or military environments. It does not adapt to any modern changes in the amount, context, variables or pulsation rates, nor the effects of constant exposure of variable frequencies, both well above and below what was at that time deemed a safe exposure level. These standards were created to designate a possible exposure to these factors, as in an incident, or a work hazard.


The FCC is required by the National Environmental Policy Act of 1969, among other things, to evaluate the effect of emissions from FCC-regulated transmitters on the quality of the human environment.   Several organizations, such as the American National Standards Institute (ANSI), the Institute of Electrical and Electronics Engineers, Inc. (IEEE),and the National Council on Radiation Protection and Measurements (NCRP) have issued recommendations for human exposure to RF electromagnetic fields.  On August 1, 1996, the Commission adopted the NCRP’s recommended Maximum Permissible Exposure limits for field strength and power density for the transmitters operating at frequencies of 300 kHz to 100 GHz.  In addition, the Commission adopted the specific absorption rate (SAR) limits for devices operating within close proximity to the body as specified within the ANSI/IEEE C95.1-1992 guidelines.  (See Report and Order, FCC96-326)  The Commission’s requirements are detailed in Parts 1 and 2 of the FCC’s Rules and Regulations [47 C.F.R. 1.1307(b), 1.1310, 2.1091, 2.1093].  The potential hazards associated with RF electromagnetic fields are discussed in OET Bulletin No. 56“Questions and Answers About the Biological Effects and Potential Hazards of Radio frequency Electromagnetic Fields.”

FCC Policy on Human Exposure to Radio Frequency Electromagnetic Fields


What is A Chakra?

You may have recently heard the word “chakra” in your last yoga class, or at the local metaphysical festival. Maybe your favorite millennial at the office likes to tell you which one is out of alignment, and maybe gives you helpful hints on how to free up space on that disenchanted disc. Having no earthly idea what  your friend is referring too, you smile sweetly, and nod, “yeah, good point, I’ll work on that, thanks!” At one point in time, I had wished someone would have noticed my politely blank stare and offered me a little more information.

So, the chakra system is a set of spinning energy discs that run in alignment from the crown of the head to the soles of the feet. There are a great many body chakras, but for the sake of simplicity, I am only going to talk about the seven most common.


Historically, this system dates to the Hindu, circa 2-300 BC. The earliest texts reference these energy centers, along with words expressing Prana, or Chi, the different aspects of the life-force, and their corresponding centers on the body. However, these texts did not make mention of pretty color coding, and no one school of  thought seems any more enlightened than another. The accepted philosophies have survived many transformations and have been embellished to suit our Western philosophies, most lately by author, Hill, who wrote Nuclear Evolution, and added his chromatic match up toour evolutionary journey, or dominant personality archetypes.

There are many long and scholarly articles- links at the bottom- detailing the origins and changes in this field, but for our purposes, I am just explaining the accepted modern terminology, so you don’t feel like the token Zombie at your next enlightened dinner party.

As it stands, the colors of the rainbow spectrum go,
from the top of the head down as follows:




 light blue

green(or pink)



and red.


There is also a bright white light hovering over the head, and a black one hovering below the feet, if you like.  If you are a perfectly healthy and balanced individual, the chakras should all be about the same size, softly whirling, with an open center, like friendly little hurricanes. We are said to be out of balance when a disc is closed shut, or one has dominance over the others, or is not spinning. Some people can see the energy with their peripheral vision, and it can also be photographed with a Kirlian device- a very pricey camera set-up that uses high voltage feedback to project an image of your electro magnetic field. Human beings are bio-electric units. The field is subtle, but it is scientifically measurable. Aura photography is making a big come back at the moment, thanks to better technology, and more sensitive instruments, being featured on the Today Show, the cover of Harpers, Bazaar, and in many other modern venues. Starting at the top:

The Crown Chakra

The Crown Chakra is referred to as the, its color is violet, it’s represented by the gemstone of amethyst. This chakra is most commonly associated with our connection to The Divine, the Oneness of all energy, spirituality, intuition, and guidance from our Higher Self, or sub conscious mind. If it is too wide open, or dominate, a person may be ungrounded, spaced out, disconnected from other people, and day to day life. If it is closed off, or malfunctioning, a person may be self-involved, materialistic, uncompassionate, or depressed.

The 6th Chakra ~ The Ajna

The sixth Chakra is the Ajna, or 3rd Eye Chakra. It is represented by the color indigo, and the gemstone lapis lazuli, or sapphire. It is the chakra associated with the pineal gland, a gland deep within the human brain, right between the eyes, that when activated, or functioning at full capacity, allows us to see beyond the three dimensions, into the past or future, or perceive ‘sight’ beyond what we commonly recognize as normal abilities. It allows for emotional communication with ourselves and others, and mental control, as improved with meditation and visualization.

The 5th Chakra ~ The Throat Chakra

The 5th Chakra, is the Throat Chakra. It is represented by the color of light blue, as in turquoise, or aquamarine, and rules the concept of communication. It hovers close to the actual throat area, allowing for acuity in speaking, writing, creating, expressing, in all regions of our lives. It is also associated with Truth. The truth in our own perception, and the ability to communicate it to others. If this chakra is impaired, we may become introverted, quiet, or recognize that we are  living in a way that is not in alignment with our personal truth.

The 4th Chakra ~ the Heart

The 4th Chakra is the Heart. Its colors are pink and green. Its gemstones are emerald and rose quartz. The heart chakra represents our ability to love. Love not just in the romantic sense, but for ourselves, our society, our planet, an ideology, or creative endeavor. When it is blocked, we become guarded, and cannot experience life to the fullest. We must learn to love ourselves first, in order to have a well from which to draw. An overactive heart chakra has no discernment, open to all, this person can be constantly betrayed or disappointed.

The 3rd Chakra

The 3rd Chakra is a popular buzz word. The solar plexus is the seat of the actualized self. It is located just below the rib cage. Its color is golden yellow, and it is represented by the citrine crystal. A well-developed solar plexus can inspire one to be confident, courageous, and satisfied with whatever lot life hands them.They are well liked, and easy, optimistic company. A person with an overdeveloped solar plexus might be a braggart, a lover of the limelight, or deeply conceited.

The 2nd Chakra ~ The Sacral

The 2nd Chakra is a cheerful orange, called the sacral. It is in the gut section, directly below the belly. The sacral gemstone is usually carnelian. This chakra represents the creative, childish side of the personality. The self in the full sense of nonjudgement and self-honesty. It is sensual,energetic, and inspired to act. Too much sacral energy shows itself as irresponsible, impulsive and overly flirtatious. If stifled, the person may grow old too quickly, lose their good humor, and deny their enjoyment in all areas of life.

The 1st Chakra ~ Root Chakra

The 1st Chakra is called the Root Chakra. It is located in the groin area. The sacral color is red,  often represented by ruby or garnet. The root chakra is the primitive center of survival. Flight or fight instincts. Food and territory and defending your ground. It is action, without premeditation, the sense of self as unknown. Without its action, you may over think an emergency that requires instinct and swift action.


In conclusion: you are now free to talk intelligently with your metaphysical friends and coworkers, identify which of your chakras needs to be worked on, and if you are interested in further research, more comprehensive history, or picking up a few of those crystals, see the links below.

Book: Wheel of Life, by Anodea Judith

Summit Fever

A lowlander discovers the lure of the Colorado Rockies

What is this young businessman doing, perched atop Mt. Elbert, wearing loafers and a crazy grin? Apparently, he has just fallen in Love. With Colorado. This is a strange phenomenon, known as Summit Fever. The symptoms show up shortly after exposure, and may include shortness of breath, temporary sensory shock, and the overwhelming desire to do and see all that Colorado has to offer, all at once. Followed by immediate action, and little impulse control. It is contagious, but almost never fatal. Side effects may include spontaneous adventures, making new friends, learning important life skills, and a pervasive sense of joy.

Jakson K.

Jackson K., a proud Floridian for twenty six years of his twenty nine year old life, was born in Colorado, and although he occasionally went to visit relatives, he never got a real feel for the land and it’s rich history and endless adventures until he accepted a recent job offer, and relocated his fiancé and two dogs to the Centennial State.

The sky turned dark on top of the Flatirons in the first week. Jackson is dragging his cousins into the fray, possibly enjoying the legal herbage, laughing through the jutting boulders, when he stops and freezes, “lightening!” He yells, his forgotten time in the Boy Scout suddenly activating, “Everybody! On the ground!” Brenna, the youngest, turns around, her hair standing straight up on end! She dives into the rocks just as lightning strikes the ground, close enough to light up the trail like a concert at Red Rocks. Welcome to nature. The elements command respect.

Many trails and free climbs later, Jackson has discovered REI, altitude sickness and fly fishing. There are several major rivers in Colorado- the Rio Grande, The Arkansas, the Colorado, The Canadian, The North and South Platte, The Green, and many smaller inlets. Colorado has over 105,344 river miles, and 249, 787 lake acres. Many of them feature Gold Medal fly fishing challenges, for which there are elite professionals, and room for every novice to learn the skills and traditions.

Jackson now sends me pictures of his handmade flies, and stories of the crafty trout that swim about his waders, close enough to count their spots, taunting him, as he carefully hones the perfect flick of the line, the fly skimming the water like a tasty bug, his dogs running back and forth on the shore, shaking cold fishy water on his girlfriend, and splashing thru the low water. The sun goes down on mountain sunset. A painting set in slow motion. The uncaught fish, growing smarter to match each new fisherman, have managed to survive to swim another day.

If fishing isn’t your thing, perhaps you are up for some limited stakes gambling. Central City and Blackhawk were established during the old west, gold rush era, fell into obscurity, and were re invented with the legalization of limited stakes gambling in 1991. Ameristar’s Casino in Blackhawk is the largest, but many authentic era casinos’ have been restored to their former glory and are fully functional once again.

Reaching the actual Summit can be a lifelong endeavor that some Coloradans pursue forever. It may not be possible for an individual to capture every vista and touch every trail, but they can have a great time trying! There is a learning curve to safe and successful mountain climbing, and there are groups, classes, clubs, and Meet Ups to suit all levels of expertise, or step up your game.


The hero of this interview has currently secured a coveted spot to climb Long’s Peak. The Peak is one of the most desirable summits to scale, at 14,259 feet above sea level. The climb is most often done over two days, making camp around the mid-point in Boulderfield. This climb is considered intermediate, and this time, Jackson, geared up and prepared, will not be wearing loafers and a dress shirt. This is a view that must be earned. A set of skills that must be  learned, and like the Gold Rush, this fever is contagious.

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